" Let me capsulize the local-living-economy movement for you by contrasting what it is and what it is not, what it does and what it does not do:
- maximization of relationships, not of profits;
- growth of consciousness and creativity, not brands and market share;
- democracy and decentralized ownership, not concentrated wealth;
- a living return, not the highest return;
- a living wage, not the minimum wage;
- a fair price, not the lowest price;
- sharing, not hoarding;
- simplicity, not luxury;
- life-serving, not self-serving;
- partnership, not domination;
- cooperation, not competition;
- win-win exchange, not win-lose exploitation;
- family farms, not factory farms;
- biodiversity, not monocrops;
- cultural diversity, not monoculture;
- creativity, not conformity;
- slow food, not fast food;
- our bucks, not Starbucks;
- our mart, not Wal-Mart;
- a love of life, not a love of money. "
Judy Wicks
founder of the BALLE network (USA)
Good Morning, Beautiful Business by Judy Wicks, 2004 E. F. Schumacher lecture,
edited by Hildegarde Hannum, www.smallisbeautiful.org for full text.
©Copyright 2004 by the E. F. Schumacher Society and Judy Wicks
